Seth Godin's Marketing Book - Free?

This may be old news to most, but I didn't get the memo on this book when it first came out.

Marketing Genius Seth Godin wrote a book discussing how you can use non-traditional marketing ideas to promote your business in amazing ways. This book is almost 200 pages and sells on Amazon, so it's nothing to shake a stick at. If you've ever heard Godin speak or read any of his works, you know what I mean.

Anyway, you can download it free from his website, all 197 pages of it. Just go to his website and click "Get it" at the top of his page on the orange navigation bar. No catch. No strings attached. Just good quality information that you can apply to your business.

The Easy Way to Write a Business Plan

According to the business planning experts at Palo Alto Software, the best way to show bankers, venture capitalists, and angel investors that you are worthy of financial support is to show them a great business plan.

Make sure that your plan is clear, focused and realistic. Then show them that you have the tools, talent and team to make it happen. Your business plan is like your calling card, it will get you in the door where you'll have to convince investors and loan officers that you can put your plan into action.

If you think that writing a business sounds overwhelming, I'm with you. That's why business plan templates and sample business plans come in so handy. It's like fill-in-the-blank gone Pro. And it's the cheapest way to put together a professional business plan that gets results, especially if you have no idea what you're doing.

How to Build Your Own Website 1-2-3

When you compare hosting companies for your small business website, these are some important factors to keep in mind and why.

Reliability: Get a website that has 99.9% uptime. If your website is continuously "down" and inaccessible to your customers, you won't be selling much.

Support: Get a website host that offers support 5+ days a week with a fast response time and look for phone support or pager support in addition to e-mail support. Having a good support system will save you time, and in a crisis situation you may not able to afford to wait for a solution.

Ease-of-use: Spend your time doing work that you will get paid for. Using unnecessary complicated systems will end up making your business less profitable.

You can find reviews of 3 web hosting companies we recommend here >> How to Build Your Own Website 1-2-3

Public Relations Marketing

Marketing Experts Tim Berry and Doug Wilson recommend including public relations in almost any business marketing plan. In the following article, they share their thoughts on how public relations activities can help a company - and also basic ideas for implementing public relations strategies.

Having a Public Relations specialty as part of my college degree, I know that advertising a business is essential - but putting together a public relations or marketing plan can be extremely overwhelming. If you are ready to start marketing your business but are at that "overwhelming" stage, I recommend taking a look at "Marketing Plan Pro", which you'll see at the end of the article. It can help you get off the ground.

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People can fax to you using their own expensive fax machines, if they want to. You receive faxes in your email box - privately and securely, avoiding paper jams, busy signals and misplaced faxes (been there!). You can easily print a fax if you need a paper copy.

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