Bath & Body - Small Business Makeover

Here's an interesting "small business makeover" article I saw online. The before-and-after story caught my eye, because the company sells natural bath and body products - a niche market I have received many questions about lately from entrepreneurs.

This successful small business has gone beyond the natural bath and body market to an even narrower niche. After seeking expert help on expanding their business, the owners realized that a key to their success was this extremely focused niche market

This type of success story is not uncommon among small businesses that "go small" when selling to a niche market. And it makes sense, the smaller the market, the less competition - and in turn a greater need from the market.

Read what they did >> Bath & Body Small Business Makeover