How Much Do I Charge?

There are several variables when it comes to determining how to price your product or service. You don't want to price your product so high that it will not sell - but pricing it too low will hurt your business as well.

Entrepreneur Delores Williams sums it up very well in this article, showing us five basic steps in figuring out, "How much to charge".

If you want to increase your profit, but still keep your retail prices low, consider some ideas for reducing your business costs.