2 Tips for Getting Free Publicity for Your Business

When you write a press release, you want to grab the reader's attention with a catchy headline. Make sure you don't sound like you are trying to sell something - but rather you are providing important information to your reader.

Keep your press release at about 1 page and send samples when applicable. Focus on benefits to the reader, use bold headlines and break large paragraphs into smaller ones for easier reading. See sample press releases here under "Step 2".

How to contact journalists - and get noticed!

Journalists are busy. The best way to get through to them is to get their attention - stand out from the crowd. You can do this by picking up the phone and calling them directly, sending a personal email, writing a letter to the editor or speaking at public events. You can also submit articles to publications to be used as content - reporters are always looking for good content which makes their job easier. Find Media contact sources here under "Step 3".